‘Encore’ produced by DJ Burn One
The Strategy
Three weeks ago Bill Breeze released Shake It Off and began telling fans that he was not releasing his next single until his track featuring PM received 200 likes.
With 230 Likes and counting, Breeze has dropped Encore and given us an exclusive interview detailing his thoughts behind using Facebook Likes to draw attention to his music and grow his fan base.
We appreciate his time. Click play above then scroll down to see what he had to say.
Interview about Breeze’s social media marketing strategy
JS: Tell us about Encore.
Breeze: Ultimately, I feel like Encore is a sensual song with a raw overtone. I wanted to deliver listeners with something they haven’t heard before. I have had small success by performing erotic poetry and I realize that there are plenty of people who want raw, uncut lyrics…especially for the sexually explicit songs.
I actually pitched this to several people and they all told me that it was too vulgar. I disagreed and decided that it was just edgy enough to be my second single. I don’t think radio is relevant in breaking artists today, so edited music is a thing of the past.
I only promote thru social media and blogs, so my listeners are a specific demographic. I try to cater to adults and I feel like songs such as Encore, solidify my spot in my desired demographic.
My first week of using Facebook’s “likes” system, I garnished more support than I have through my entire music career.
JS: How did you use Facebook Likes system to promote the release of Encore and how well did it work? Did you gain followers in the process?
Breeze: Facebook is the largest, most widely accepted form of social media at the present time. I felt the “likes” idea would create more notoriety for the song.
The more “likes” I have, the more likely a new listener would give my music a chance.
I also use it to track the success of each song [ReverbNation’s Analytics]. I can see who listened to it, who shared it, and who downloaded it.
JS: How long did it take to achieve your goal?
Breeze: My first week of using Facebook’s “likes” system, I garnished more support than I have through my entire music career. Each week is a higher success rate.
Finally, friends and family can come together and use this system to show support for new artists like myself.
